I’m a Creative Director based in San Francisco, shaped by photography and hands-on creative leadership. I lead brand systems and integrated campaigns from concept through execution, building cohesive ideas that translate across retail, digital, and physical environments.

Alongside my client work, I’ve founded and led large-scale experience design initiatives (NDA availalbe) that have brought together thousands of participants and hundreds of collaborators across the city. I’m drawn to work that invites people in, creates shared momentum and provides structure to turn ambitious ideas into something real.

Sr. Creative Manager

Jetty Extracts

• Lead end-to-end creative direction for major campaign launches across retail, OOH, digital, and video, shaping brand narrative from concept through execution.
• Unified brand storytelling across product lines and multi-state markets, ensuring consistency while adapting visual identity to local regulations and audiences.
• Launched Jetty into three new state markets, tailoring creative systems to each region while maintaining core brand integrity.
• Provide strategic oversight on all in-market and owned media assets, elevating quality and strengthening brand voice.
• Built and led a cross-functional creative team across design, copy, photo, video, and marketing disciplines.
• Designed scalable workflows and production structures that increased creative output by 125% while raising quality standards.
• Partner closely with executive leadership and external collaborators to align creative strategy with business objectives and growth targets.

Head of Creative & Marketing

Hey Hero

• Directed the creative vision and launch of heyhero.com, overseeing iterative design, UX strategy, and brand expression across digital touchpoints.
• Strategized and implemented comprehensive content and email marketing plans, driving engagement and conversion through targeted campaigns.
• Built and managed paid social creative strategy across Meta and TikTok, testing and optimizing for conversion and ROI.
• Developed personalized email journeys driven by user data insights, increasing engagement and strengthening retention.
• Established cross-functional creative processes that improved collaboration between marketing, product, and design teams.
• Led brand, UX, and performance marketing strategy for a direct-to-consumer startup, aligning creative direction with acquisition and retention goals.

Creative & Digital Marketing Director

Bloom Farms

• Founding creative leader responsible for building the brand identity, marketing systems, and creative infrastructure from inception.
• Directed all brand, campaign, and digital creative across advertising, product launches, social, email, and retail environments.
• Built and led a multidisciplinary international team across design, development, content, and marketing functions.
• Scaled influencer and owned-media strategy to generate $100k+ in revenue within 17 months, driving 25% of total customer acquisition organically.
• Launched a secondary direct-to-consumer brand generating $200k in revenue within 90 days through owned media strategy
• Established structured creative processes and operational systems that supported rapid growth and national brand recognition.
• Produced brand photography that earned placement in Vogue, Rolling Stone, Playboy, and Men’s Journal.