I was born in Brighton, England, in 1990 to a creative mom and a rule-breaking photographer dad. My earliest inspirations were drawn from the rebellious energy of English football hooliganism, graffiti, and street art. In turn, I blindly believe that anything is possible with a creative team. For the past 13 years, I’ve been living in San Francisco, obsessively diving into the worlds of everything and everyone unconventional and "cool"—my creative network runs deep, literally. Nothing excites me more than rallying a team around a spark of an idea and bringing it to life.

Sr. Creative Manager

Jetty Extracts

• Directed the end-to-end creative process for all major campaign launches, overseeing brainstorming sessions, moodboards, creative execution, and delivery of assets across channels, including in-store displays, billboards, video content, and web graphics. Responsibilities included tagline creation, creative direction, mockups, and storyboarding.
• Provided strategic oversight and actionable feedback on all owned media and market assets, ensuring alignment with brand guidelines and maintaining a consistent and compelling brand voice.
• Revitalized the brand's identity with a comprehensive brand book that unified the brand story across product collections and multi-state markets, ensuring consistency and clarity.
• Collaborated with senior leadership and external partners to ensure creative strategies aligned with business objectives.
• Led a cross-functional team of designers, copywriters, photographers, videographers and marketers, ensuring seamless communication and alignment on creative vision.
• Launched Jetty in three new states, tailoring the visual identity to each market.
• Spearheaded the development of innovative structures and workflows, resulting in a 125%+ increase in creative asset production while elevating quality standards.

Head of Creative & Marketing

Hey Hero

• Developed and optimized customer and user journeys using Miro and HubSpot, ensuring a seamless experience from acquisition to retention.
• Strategized and implemented comprehensive content and email marketing plans, driving engagement and conversion through targeted campaigns.
• Led the design, development, and launch of heyhero.com, managing the creative vision and ensuring flawless execution across iterations.
• Provided creative direction, feedback, and conceptual guidance to a team of designers, fostering collaboration and high-quality output.
• Streamlined cross-departmental collaboration, enhancing workflow efficiency and ensuring alignment between creative, marketing, and product teams.
• Managed paid social media campaigns across Meta and TikTok, optimizing creative strategies to drive results and maximize ROI
• Designed supplemental logo assets, ensuring cohesive visual identity across brand extensions and marketing collateral.
• Created personalized email journeys based on user data insights, increasing engagement and improving customer lifecycle marketing effort

Creative & Digital Marketing Director

Bloom Farms

• Founding member who built the brand from the ground up, developing and implementing creative processes, hiring and managing cross-functional teams, and establishing structured workflows.
• Directed all creative deliverables, ensuring alignment with brand identity and business goals across multiple channels.
• Led the strategic development and execution of comprehensive marketing strategies, including advertising campaigns, product launches, social media, email marketing, and sales collateral.
• Scaled the influencer program to generate over $100k in revenue within 17 months and acquired 25% of all customers with zero influencer spend, growing the brand’s social following by 10k.
• Featured brand photography in high-profile publications including Vogue, Rolling Stone, Playboy, and Men’s Journal.
• Launched a secondary brand, generating $200k in direct-to-consumer sales in only 3 months through owned media and organic marketing efforts.
• Managed and mentored a diverse, international team of developers, designers, photographers, videographers, writers, retouchers, and marketers, fostering collaboration and driving high-quality results.