Jetty Extracts
Product Launch
My goal was to capture the unmatched taste that sets JETTY 100% Live Resin apart. We experimented with visuals that were as rich and dynamic as the product itself—using bold colors an unique composition. This campaign was about celebrating a flavor experience that feels authentic, vibrant, and impossible to replicate.
CAMPAIGN DESIGN, ART DIRECTION
Bloom Farms
BRAND CAMPAIGN
For this Bloom Farms campaign, we used a clean, single-color approach to showcase the new vape colorways while tapping into the simple joys of consuming cannabis. With legalization came a flood of complex information, so we kept things straightforward. The design invited consumers to reconnect with the everyday pleasure of cannabis consumption.
CAMPAIGN DESIGN, ART DIRECTION
BF Wellness
BRAND CAMPAIGN
For the 'Find Your Balance' campaign, we wanted something that would grab attention right away. The product balancing on a fingertip tells the consumer that relief is unique to each person & achievable.
CAMPAIGN DESIGN, ART DIRECTION, COPYWRITING, PHOTOGRAPHY
Kappa
BRAND CAMPAIGN
This Kappa campaign was designed to capture movement and individuality. Multiple versions of each subject were featured, highlighting the brand's bold style and versatility. I led the compositing process, making sure each visual element worked together to create a cohesive and dynamic final image. The result is a vibrant reflection of Kappa’s spirit. Photography by Lance Skundrich.
COMPOSITES
Jetty Extracts
PRODUCT LAUNCH
For the 'Don't Sleep On It' campaign, I used playful wordplay to highlight JETTY’s new sleep-supporting gummies. The strikethrough on ‘Don’t’ created a dual message—don’t miss out, and sleep on it (being the desired effect). The visuals focus on the powerful and special blend of CBN, cannabis and real fruit ingredients.
CAMPAIGN DESIGN, ART DIRECTION, COPYWRITING
Bloom Farms
BRAND CAMPAIGN
For the launch of the very first CBN + THC vape in the cannabis industry, we created the 'Dream Without Compromise' campaign. To give the visuals a unique edge, we played with the smoke to form ‘ZzZ’s,’ hinting at the powerful effects of the CBN and THC combo.
CAMPAIGN DESIGN, ART DIRECTION, PHOTOGRAPHY
Jetty Extracts
Product Launch
For the launch of JETTY’s Solventless Rosin Gummies, I wanted to make sure we really highlighted the quality and purity of what’s inside. Every gummy is made with real fruit flavors and clean, plant-based ingredients, giving people a next-level edible experience. The campaign was all about showcasing Jetty’s commitment to natural ingredients because at the end of the day, it's what's inside that counts.
CAMPAIGN DESIGN, ART DIRECTION, PHOTOGRAPHY, COPYWRITING
Cali Heights
BRANDING
For Cali Heights, a brand-new company, I had the opportunity to build their entire identity from the ground up. I created the name, logo, website, and social launch assets, shaping their overall branding from scratch. One unique challenge was navigating Instagram’s terms of service regarding cannabis content. To get creative, I used their orange half-sun logo to censor images of people using the product in a clever, brand-centric way. This not only kept their posts compliant but also turned the logo into a recognizable symbol across their social media.
BRANDING, LOGO DESIGN, COPYWRITING, PHOTOGRAPHY
Jetty Extracts
BRAND CAMPAIGN
Not only was JETTY new to New York, but legal cannabis was too. The goal was clear: to make a big entrance and introduce the brand alongside the excitement of newly legalized dispensaries. We played off the classic 'take me to your leader' line, to celebrate both the arrival of legal cannabis and Jetty’s debut in New York.
CAMPAIGN DEISGN, ART DIRECTION, COPYWRITING
Jetty Extracts
Product Launch
When a product can’t get any closer to the source, it becomes the source. With the launch of JETTY’s OCal-certified products, I wanted a creative direction that was simple yet ownable and boldly stated this is how it's done. Cannabis Done Right.
CAMPAIGN DESIGN, ART DIRECTION, PHOTOGRAPHY
